Hey, I'm Rashad West…
I’m bringing data science into basketball, creating an algorithm and model to analyze player performance with a new perspective. Currently, I’m challenging assumptions about the best point guard shooter of all time, using data to deepen the conversation. We even developed a STEAM game, Beat The Expert, allowing players to assess their skills and learn mathematics through basketball.
This project delves beyond basic stats to explore factors impacting shooting performance, including metrics like effective field goal percentage and shot quality. I'm excited to introduce tools like shot plots, heat maps, and customized box scores, especially for our youth players.
Thanks for joining me on this journey—I'm looking forward to where it takes us! Here’s a bit more of my story…
Let’s get to know each other a little better…
Over the years, I’ve dedicated myself to helping young players and fans of basketball deepen their skills and understanding of the game through data-driven insights and STEAM education. My work is all about challenging assumptions, finding new ways to evaluate performance, and supporting players as they grow. It's been a privilege to bring innovative tools to the game and help others find joy and empowerment in learning through basketball.
Education
- Hampton University, BS, Business Management
- Stanford University, Entrepreneurship & Innovation Program
- New York University, AI School (Artificial Intelligence)
Data Analytics Coursework
Other CS Coursework
- General Assembly: Introduction to Ruby on Rails (weekend course)
- General Assembly: Introduction to IOS development (weekend course)
- Unity C# Game Development 2D
- CS50: Introduction to Game Development
Certifications
- Google, VR & 360 video certification
- NIL Certification (Front Office Sports, Instagram, Facebook)
- Crypto in Sports Essentials (Front Office Sports, Coinbase)
Projects
- Beat The Expert VR application (version 1)
- It is a virtual trainer
- Beat The Expert VR application (version 2)
- It is a virtual trainer where you can compete with virtual characters
- Beat The Expert WebApp
- It houses our curriculum and game
- Single Mothers VR experience
- Shows an experience of a low-class single mother
- VR Diamond League
- Producing the next elite athlete
- Sports Coding game
- Teaching kids how to code through sports
Innovation Programs
- Berkley Startup Program
- Learned about the legal aspects of a startup
- Code 2040 Entrepreneurship weekend
How I can support you to thrive in your business or career…
Work History
- Wells Fargo
- Credit Suisse
- Frontlines Operations, General Assembly (Acquired by Adecco)
- Lead Trainer, Lifetime Athletic
- CEO, Courtside Xperience Labs Inc.
- Managing Partner, Beat The Expert
Internships
- Bloc Data Science internship, 2020
Fellowships & Accelerators
- Oculus (Meta) LaunchPad Fellow 2017, 2018
- HQ Labs (NCIDEA, Groundwork Labs)
Professional Athletic Experience
- Idaho Stampede, NBA Developmental League
- OTC Basket, Argentina LEB
- Gestribera Ciudad De Vigo Basket, Spain
- Assis Basket, Brazil
- Antranik Basket, Lebanon
- KK Vardar Basket, Macedonia
- PurInstinct, Canada
What my clients say about working together…
“BTE Analytics were very professional and detailed during our meeting. The amount of shared IP was invaluable.”
Julius,
★ ★ ★ ★ ★Oct 3rd, 2023
Community
- Creator, Beat the Expert (STEAM Sport)
- Creator, North Carolina Small Business Fund VR Workshop
- Organizer, Black Wall Street Tech Futures event
- Leadership Team, Catalyst Network Foundation
- Board Member, Greater Development of All Youth (G.D.A.Y Camps)
- Speaker, Microsoft ManCode events
- Speaker, Boys and Girls Club Golf Tournament
- Speaker, Verizon Innovative Learning (NCCU summer initiative)
- Speaker, Shaw University Sports Banquet
- Speaker, Saint Augustine University Sports Management Department
- Speaker, Johnson C. Smith Sports Management Department
- Speaker, Howard University Sports Management Department
